Sol de Janeiro: the research behind the work
Cheirosa 62 Perfume Mist
What the brand says
- Cheirosa 62 Perfume Mist, which the brand describes as a pistachio and salted caramel mist for body, hair and clothes.
- Scent notes: pistachio and almond on top, heliotrope and jasmine petals in the middle, vanilla, salted caramel and sandalwood in the dry-down.
- Sold in 240 mL and 90 mL bottles, plus a 240 mL refill.
- The brand suggests layering it with Brazilian Bum Bum Cream, which shares the Cheirosa 62 scent.
Who the set is for
- Scent-led shoppers who buy fragrance for mood and occasion.
- Existing Brazilian Bum Bum Cream fans who could layer the matching mist.
- On-the-go shoppers who would carry the smaller bottle.
What she wants to know
- What does it actually smell like?
- Will the scent stay with me through the day?
- Do I need both the mist and the cream?
The angle behind each ad
Out of office. In a bottle.
The bottle on a beach towel against a bold yellow field sells a feeling of time off. Mood does more than description for a scent nobody can smell through a screen.
The scent has a plus-one.
The mist and Brazilian Bum Bum Cream side by side reflect the brand’s own layering suggestion. This is the one concept where the cream appears, as a companion to the mist rather than the subject.
For your vanilla era.
Pistachio, salted caramel and vanilla, styled with real ingredients, replace vague sensory language with notes from the official scent profile.
Home & away.
The 240 mL and 90 mL bottles shown as one for the vanity, one for the bag. It gives a reason to buy the second size without discounting.
Summer. On repeat.
A beach-side spritz carries the scent from morning plans to late plans.
POV: running errands with beach-day energy.
A point-of-view caption and a hand-held bottle against blue sky imitate organic social posts. A native-looking format can earn attention a polished ad misses.
When the meeting could’ve been a beach day.
A crowded Rio beach with a bottle inset turns a familiar office joke into a scent moment.