Meet the creative and growth strategists
behind She Crushes ECom.

Maria Gudelis and Carina Hatton are partners in She Crushes ECom. Both lead creative strategy, paid advertising and growth strategy, and both work directly with clients.

Start for $297 Book a partnership call

Meet your strategists

Maria Gudelis

Partner | Creative & Growth Strategist

14+ years: running paid advertising campaigns
14M+ views: on one Tornado Shakers video ad

Maria has spent more than 14 years running paid advertising campaigns and helping businesses grow.

Her experience includes creative strategy, direct-response advertising, customer research, and scaling DTC brands. Her work includes campaigns for The Product Boss and Tornado Shakers, including a video ad that generated more than 14 million views.

Maria works directly with clients on advertising strategy, creative development, testing, and business growth.

Carina Hatton

Partner | Creative & Growth Strategist

$20M+: in combined sales from businesses she has owned and operated
3,000+: Shopify stores built as a Shopify Partner

Carina has more than 14 years of experience in paid advertising and creative strategy. She’s also owned and operated businesses across retail, service industries, franchising, and ecommerce, generating over $20 million in combined sales.

As a Shopify Partner, Carina has built more than 3,000 Shopify stores, giving her firsthand experience with the challenges DTC brands face.

At She Crushes ECom, she works directly with clients on creative strategy, advertising, conversion optimization, and business growth.

Featured in Fox News, NBC and Springboard Enterprises

How we work
with your team.

Research before opinions

Every concept starts with what your customers, support inbox and competitors already tell us, so creative decisions rest on evidence rather than taste alone.

The partners on your account

You work directly with both of our partners on strategy, creative and testing, alongside your media buyer and any partners you already have.

Results with their source

Every result we share names the client or project it came from, with the original screenshot wherever we have one.

Find your next angle
before your best ad wears out.

Start with the $297 Creative Test and see how we work: 10 finished ads within 72 hours after your onboarding strategy call, once all required materials and approvals are received. Considering ongoing support? Book a partnership call.