TULA’Spresso Eye BalmA cooling eye balm that has to work over makeup, from the 3 p.m. touch-up to choosing a shade.
More ads won’t fix a shortage of new ideas.
Your customers already have reasons to buy that your ads haven’t used yet. We find them in your reviews, support inbox, competitors and best ads, then turn them into finished creative your media buyer can test.
Creative and growth strategy for DTC brands spending $30K+ per month on Meta.
See our work
- 28+ years of combined paid advertising experience
- $1M+ in documented funnel sales for The Product Boss
- $20M+ in combined sales from partner-owned businesses
- 14M+ views on a Tornado Shakers video ad
- 3,000+ Shopify stores built
- $2.2M in 18 months for Tornado Shakers
- $1.01M gross volume for Alkemia Earth
Results speak louder than promises.
More than 28 years of combined paid advertising experience, shown in the original screenshots.
Gross sales from one funnel, on the funnel dashboard.
The Facebook video post, with 20.7K comments.
Gross volume from January 2020 to October 2024, shared by the founder.
Client’s Facebook post documenting first-month growth.
What clients say.
“With Maria’s strategy and creative marketing campaigns, we created a multiple 7-figure brand within 2 years.”
“My ecommerce business grew well over 900% within the first month.”
“Maria is a genius at Internet Marketing!”
Ten versions of one pitch
are still one idea.
Your best ad has carried the account for months. Each new batch changes the hook, creator or background but keeps the same promise, so your media buyer gets more files to launch and still only one reason to buy.
New growth usually comes from a new reason to buy. A cooling eye balm can win the shopper who wants brighter eyes and the one worried it will ruin her makeup. We find the reasons your ads haven’t used yet in your customers’ own words and turn them into concepts your team can test.
See the strategy behind the creative.
20 independent spec ads across three campaigns, each set built around a different buying question.
TULA’Spresso Eye Balm
NutrafolNutrafol WomenA daily four-capsule routine made clear and doable for a shopper who reads the label first.
Sol de JaneiroCheirosa 62 Perfume MistA scent sold as a feeling: a getaway, a plus-one and a summer that keeps going.
Eight research sources. A smarter creative roadmap.
We read eight sources of customer and market evidence side by side to find buyer motivations, objections and the angles your ads haven’t tried yet.
- Controls
- Customers
- Support
- Competitors
Where the eight sources meet
Buyer intelligence
- Buyer motivations
- Buying moments
- Objections
- Angle gaps
- Creative hypotheses
- Communities
- Creators + organic
- Customer Buying Moments
- Vintage Ads
Creative strategy
Concepts ranked by the evidence behind them.
Testing
Finished ads your media buyer launches, each with a clear question behind it.
90-day roadmap
What each test teaches us decides what to build, refresh and retire next.
Two ways to work with us.
Start with the $297 Creative Test and judge the work on your own product. If it earns your confidence, a monthly partnership is the next step.
10-Ad Creative Test
See what your next 10 ads could be saying.
For $297, we’ll research your product, uncover fresh buying angles, and turn them into 10 finished static ads, each with its own copy and a reason to test it.
Delivered within 72 hours after your onboarding strategy call, once all required materials and approvals are received.
- One-time
- $297 for 10 ads
- Turnaround
- 72 hours after your onboarding strategy call
Fractional Creative Strategy & Growth Partnership
Your next winning creative shouldn’t depend on a brainstorming session.
Bring senior creative strategy into your business every month.
- Monthly
- Starting at $5,000/month
- Commitment
- 3-month minimum
- Ongoing creative intelligence, strategy, production and analysis
- Optional CRO and business advisory, when scoped
Put our creative thinking to work on your product.
Buy the Creative Test
Purchase your $297 Creative Test securely through Stripe.
Meet with our team
Schedule your onboarding strategy call and share your product information.
Receive your creative
Get 10 finished static ads within 72 hours after the call, once all required materials and approvals are received.
Meet the partners behind She Crushes ECom
Two senior strategists with more than 14 years each in paid advertising. Both work directly with every client.
Maria Gudelis
Partner | Creative & Growth Strategist
- 14+ years
- running paid advertising campaigns
- 14M+ views
- on one Tornado Shakers video ad
Carina Hatton
Partner | Creative & Growth Strategist
- $20M+
- in combined sales from businesses she has owned and operated
- 3,000+
- Shopify stores built as a Shopify Partner
Bring us the ad that’s carrying your account.
Start with the $297 Creative Test, or talk to us about ongoing creative strategy.