Dr. Berg: the research behind the work
Magnesium Powder
What the brand says
- A raspberry-lemon magnesium powder. Each scoop lists 325 mg of magnesium glycinate with 1,000 IU of vitamin D, 1.7 mg of vitamin B6 and 10 mg of zinc picolinate.
- Sugar-free and keto-friendly, with 50 servings per tub.
- Sold with a 30-day money-back guarantee.
Research checked 2 November 2026. Sources: the Dr. Berg Magnesium Powder product page and Foreplay data on Dr. Berg’s existing ads. Product details should be checked against the current listing.
Who the set is for
- Women roughly 45 to 60 who fall asleep without trouble but wake around 2 or 3 a.m.
- Shoppers who have already tried other bedtime routines and want to know why this one is different.
- Keto and fasting followers who think about minerals as part of their bedtime routine.
What she wants to know
- I fall asleep fine. Why do I keep waking at 2 a.m.?
- I’ve tried other bedtime fixes. What makes this one different?
- Will it mix easily enough to take every night?
- Does it fit a keto or fasting routine?
The angle behind each ad
The post-it
A post-it on the bathroom mirror reads “2:47 AM. Again.” The specific time names the wake-up she remembers each morning, and the note doubles as tonight’s plan: one scoop, warm water, 30 minutes before bed.
You fall asleep fine
A bedside clock at 2:13 and one bold line separate falling asleep from 2 a.m. waking. A shopper who already falls asleep easily sees her actual problem named.
The honest warning
The ad admits the powder doesn’t mix well in cold water, then turns warm water into a 9 p.m. ritual. Owning the objection first makes the rest of the ad easier to trust.
In his own words
Dr. Berg’s existing hook, “Take one scoop of this magnesium powder every single night before you go to bed,” set as a typographic quote above the tub and a full scoop.
Keto and fasting
A bold callout speaks to keto and fasting followers, Dr. Berg’s core audience, and places magnesium in a low-carb bedtime mineral routine.